NAPANEE, Ontario, July 27, 2018 – Building on its industry-leading technology and proven results, ABcann Global Corporation(TSX-V:ABCN) (“ABcann” or the “Company”) is proud to the announce the introduction of FIRESIDE, its first recreational cannabis brand.
“Legalization will bring a wide variety of different consumers to cannabis, and many will want a high-quality product without having to be an expert at choosing between strains. That’s why we created FIRESIDE – it’s a premium brand for those who want great products that are easy to understand. To ensure a superior quality experience, FIRESIDE cannabis will be grown in small batches in craft-like conditions,” says Sung Kang, Chief Marketing Officer. “As well, our special long-curing process means a smoother final product.”
FIRESIDE has been tailored specifically for social cannabis users, based on extensive research and consumer insights. When the adult-use recreational cannabis market opens to Canadians on October 17, 2018, FIRESIDE products will be available in both dried whole-bud and pre-rolled formats.
FIRESIDE epitomizes the social experience of sharing good times with friends around a fire, whether at the cabin or in an urban setting. Crafted for social occasions, FIRESIDE will appeal to the premium segment of the adult-use recreational cannabis market.
Fireside will be available in three varieties, all grown in ABcann’s state-of-the-art, ISO 9001 certified facilities using refined production techniques.
- FIRESIDE Black: a high THC product
- FIRESIDE Red: a medium THC product
- FIRESIDE Gold: a balanced THC/CBD product
“Our new brands embody our focus on crafting high-quality, consistent products,” says Barry Fishman, ABcann’s Chief Executive Officer. “As a licensed producer of cannabis since 2014, we have the experience, knowledge and focus on innovation required to deliver superior products.”
ABcann Global is committed to providing cannabis products and services that improve lives. Every variable in ABcann’s growing, harvesting and curing process is precisely controlled and monitored. This indoor, high-tech growing environment translates into a superior product that is clean, consistent and repeatable; critical factors when delivering quality products.
With the emergence of the Canadian adult-use market, continued focus on the medical cannabis segment and a growing global opportunity — coupled with a healthy balance sheet — ABcann is well-positioned for success.
FIRESIDE is now live at FireSideCannabis.com and @firesidelife on Instagram.
ABcann is recognized for high-quality, trusted products and services. It holds production and sales licences from Health Canada, and its world-class indoor cultivation facility in Napanee, Ontario contains proprietary plant-growing technology, centred on its specially designed, environmentally-controlled growing chambers. This approach results in the production of pharmaceutical-grade cannabis products. ABcann is expanding its production capacity and pursuing partnership and product development opportunities domestically, as well as in select international markets, such as Germany, Australia and Israel.
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ON BEHALF OF THE BOARD OF DIRECTORS
Barry Fishman (CEO and Director)
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Disclaimer for Forward-Looking Information
This press release contains forward-looking statement, including statements regarding: the timing of the Company’s planned new wellness brand; the timing of opening of Canada’s adult-use market; the expected benefits to the Company from the launch of the FIRESIDE market; and the expected response of ABcann’s customers to its new product lines. The forward-looking statements in this release are based on certain assumptions and involves known and unknown risks and uncertainties and other factors that could cause actual events to differ materially from current assumptions and expectations, including that the adult-use market will open in the time frame expected and that customers will respond positively to ABcann’s new product lines. These forward-looking statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements, including regulatory impediments to the timing of the adult use market and that customer reception may not be as expected. A more complete discussion of the risks and uncertainties facing the Company appears in the Company’s Annual Information Form and continuous disclosure filings, which are available on SEDAR’s website at www.sedar.com. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation to update or revise any forward-looking statements as a result of new information or future events, or for any other reason, other than as required by applicable securities laws.