Fire & Flower Selected for Manitoba Cannabis Store License and Intends to Launch e-Commerce Sales
“We are excited to enter the province of Manitoba as part of Fire & Flower’s aggressive growth strategy”
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EDMONTON, May 17, 2019 /CNW/ – Fire & Flower Holdings Corp. (the “Company”) (TSXV: FAF) today announces that its wholly-owned subsidiary, Fire & Flower Inc. (“Fire & Flower”) has been selected by the province of Manitoba to open a cannabis retail location in Swan River, Manitoba.
Fire & Flower was previously pre-qualified by the Liquor, Gaming and Cannabis Authority of Manitoba and the selection occurred by way of a random draw conducted by Manitoba Growth, Enterprise and Trade.
In addition to serving the local community of Swan River, Fire & Flower intends to use its Hifyre digital platform to rapidly deploy e-commerce cannabis product sales throughout the province.
“We are excited to enter the province of Manitoba as part of Fire & Flower’s aggressive growth strategy of opening cannabis retail stores in provinces across Canada,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer. “The province of Manitoba allows for private e-commerce sales and Fire & Flower’s best-in-class e-commerce platform will enable our Company to rapidly serve customers across the province through this store license. We look forward to becoming members of the Swan River community and introducing customers to the Fire & Flower retail experience.”
Fire & Flower has 10 days to confirm its interest in the Swan River license and the opening of the store is subject to the province’s standard licensing process including obtaining all municipal permits and inspections.
About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., which is a licenced cannabis retailer in the provinces of Alberta and Saskatchewan and a consultant and licensor to Fire & Flower-branded retail locations in province of Ontario.
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SOURCE Fire & Flower Holdings Corp./PR Newswire.ca