ZoomerMedia announces plan to develop new medical and recreational cannabis products specifically for the Zoomer demographic with Canopy Growth
TORONTO, July 04, 2019 (GLOBE NEWSWIRE) — Following last Friday’s report in Postmedia’s “The Growth Op”, ZoomerMedia Limited (“ZoomerMedia”) confirmed the second stage in its recent deal with Canopy Growth Corporation (“Canopy”). The first stage involved the licensing of the “CARP Recommended” and “Zoomer Recommended” seals. This next phase will see two new lines of medical and recreational cannabis products developed and sold under the CARP and Zoomer brands directly.
“I spoke to Bruce Linton as recently as June 24th, and in that conversation he enthusiastically reconfirmed Canopy’s commitment to carry through with the second part of our deal, namely the development of proprietary strains, and/or, related cannabis products appropriate to each of the CARP and Zoomer demographics. An announcement will follow when these have been established, along with initiatives to educate the Zoomer and CARP audiences about these products through our own TV, radio, magazine and online outlets,” said long-time medical marijuana advocate and ZoomerMedia CEO and Founder, Moses Znaimer.
“In large measure, older Canadians are supportive of cannabis, both for medical and moderate recreational use. We know that Zoomers are also looking for alternatives in addition to flower, so we’ll be exploring options like CBD, gel caps, edibles, and beverages. Our contract with Canopy calls for products to be available to consumers within a year,” concluded Znaimer.
According to Statistics Canada, 1,180,015 Canadians between the ages of 45 to 64 consumed cannabis in 2018 for a total of 211,868 kilograms.
About ZoomerMedia Limited (TSXV: ZUM)
Founded in 2008 by Moses Znaimer (Citytv, CP24, MuchMusic, Bravo! etc.), ZoomerMedia is Canada’s leading diversified multimedia company devoted to creating content, services and experiences for Canada’s largest demographic – “Zoomers” or the 16.1 million Canadians aged 45plus – on all platforms: television, radio, print, digital, and live events. ZoomerMedia’s television properties include VisionTV, Canada’s only multi-faith specialty television service available in 9 million homes; ONETV: Get Fit, a 24-hour fitness and health channel with yoga and exercise programs viewers can do from home; JoyTV in Vancouver, Victoria, Surrey and the Fraser Valley; and FAITHTV, the Nation’s Faith Station. ZoomerMedia’s radio properties include The New Classical FM (96.3 FM in the Greater Toronto Area/103.1FM in Eastern Ontario/102.9FM in Southern Georgian Bay), English Canada’s only commercial all-classical music radio service; and Zoomer Radio (AM740 and 96.7FM in Downtown Toronto), playing ZoomerHits – Music That Changed The World. ZoomerMedia also publishes ZOOMER Magazine, the largest paid circulation magazine in Canada for the mature market, everythingzoomer.com – Canada’s leading provider of online content targeting the 45plus demographic, and On The Bay Magazine, a regional lifestyle magazine published quarterly for the 20 towns and villages of Southern Georgian Bay, Ontario. ZoomerMedia’s tradeshow division operates The ZoomerShow in Toronto and Vancouver, Canada’s largest annual lifestyle expos and consumer shows for the 45plus, and produces Moses Znaimer’s ideaCity conference, the 3-day Toronto-based conference celebrating its 20th anniversary this year. Both ZoomerMedia and CARP are located in The ZoomerPlex, a 2.6-acre state-of-the-art production and live event complex in Toronto’s Liberty Village. For more information, visit zoomermedia.ca.
CARP is Canada’s largest advocacy association for Canadians As We Age. CARP has ±320,000 members and a network of chapters across the country. Most CARP members also subscribe to ZOOMER Magazine, watch ZoomerTelevision/VisionTV, and listen to Zoomer Radio (AM740/96.7FM/ZoomerRadio.ca). For more information, please visit carp.ca